In 2021, visionary entrepreneur Sanjay Choudhry founded T24 with a simple yet powerful idea—bringing back the authentic taste of traditionally hand-crafted pickles. From the very beginning, the focus has remained on purity, quality ingredients, and time-honored preparation methods.

Even after more than five years, the essence of T24 remains unchanged. Every product continues to be made using traditional techniques and careful handcrafting, ensuring the same rich, authentic flavors that define our roots.

Today, T24 has grown its presence across India, reaching customers through over 200 retail outlets via white-label partnerships with well-known artisanal brands. Our product range reflects a blend of classic traditions and modern taste preferences, offering something for every palate.

In 2026, T24 took a new step forward by launching its products online, making them accessible to customers beyond physical store locations. This move has been met with overwhelming appreciation, especially from those who previously couldn’t access our products.